BisacomUser-centred
Decisions grounded in real behaviours and needs.
Product Designer · Norwich, UK
Turning complex ideas into clear digital experiences.
UX/UI for web, SaaS and mobile products, from early flows to launch.
Design + build in one partnerAvailable for remote projectsReplies within 1 working day
Real-world delivery
Proven work shipped for real businesses, not only concept projects.
Design + development thinking
UX and UI decisions grounded in how products are actually built.
Clear project scope
Defined deliverables, timelines and handover from the start.
About
Design thinking strengthened by the ability to build.
I’m Bismark Apenkwah, a Norwich-based Product Designer who connects user needs, business goals and front-end realities. My work combines thoughtful UX, polished interface design and practical delivery.
End-to-end
From discovery and flows to interface and handoff.
Commercially aware
Experiences designed to support meaningful outcomes.
Developer-minded
Responsive systems that translate cleanly into code.
Featured work
Work that shows both thinking and delivery
Real client delivery first, followed by in-depth product-design case studies.
Live client project · Responsive web
Ma Adjo’s Kitchen
Designed and built a menu, ordering and catering website that replaced a phone-only journey with structured WhatsApp ordering, allergen guidance and event enquiries.
Shipped with a client-managed Sanity CMS
Product design · Mobile app
Mobile Mechanic App
An AI-assisted roadside-help experience focused on fast requests, mechanic matching, resilient journeys and recovery from high-stress edge cases.
End-to-end UX, UI system and prototype
Product design · B2B SaaS
Short-Notice Shift Coverage
A role-based workflow that helps shift managers move from an unexpected absence to eligible staff matching, confirmed cover and team notification.
Research-led independent case study
My process
A clear path from uncertainty to delivery
01
Discover
Understand users, goals and constraints.
02
Define
Turn evidence into a focused problem.
03
Design
Explore, prototype and refine.
04
Build
Create scalable production UI.
05
Deliver
Test, document and support launch.
Services
Choose a practical starting point
Defined deliverables reduce risk. Final scope, timing and price are confirmed after a short discovery call.
From £150
UX/UI Audit
A low-risk first step for improving an existing website, feature or customer journey.
- ✓Review of up to 8 key screens
- ✓Prioritised usability and accessibility findings
- ✓Annotated recommendations and 30-minute call
From £450
Figma UI Design Sprint
Turn one feature or early idea into a clear flow and polished interface ready for validation.
- ✓User flow and wireframes
- ✓5–8 responsive high-fidelity screens
- ✓Prototype, reusable components and one revision
From £950
Website Design & Build
A responsive business website designed and built to generate clearer enquiries, bookings or orders.
- ✓UX, responsive UI and Next.js build
- ✓CMS, contact or enquiry journey
- ✓Basic SEO, deployment and handover
Core capabilities
From problem framing to production
Product Strategy & UX
- Discovery & requirements
- Problem framing
- UX research
- Information architecture
- User flows
- Journey mapping
UI & Design Systems
- Wireframing
- Responsive UI design
- Interaction design
- Component systems
- Auto Layout
- Accessible design
Front-End Development
- HTML5 & CSS3
- JavaScript
- TypeScript
- React
- Next.js
- Tailwind CSS
CMS, Delivery & Tools
- Sanity CMS
- Vercel
- Git & GitHub
- Figma & FigJam
- Photoshop
- Illustrator
Insights
Practical thinking for better digital products
UX, product design and SaaS guidance for startups and small businesses.
UX for Business
5 UX Problems That Cost Small Businesses Enquiries
Five common website UX problems that quietly reduce enquiries, plus practical ways small businesses can remove friction and improve conversion.
6 min readRead article →
Product Design
How to Choose a Product Designer in Norwich
A practical guide for businesses and startups choosing a Product Designer, from portfolio quality and UX thinking to communication and technical awareness.
7 min readRead article →
SaaS Design
What Makes a Good SaaS UX/UI Design?
Ten principles behind effective SaaS experiences, including information architecture, role-based journeys, accessibility, system feedback and edge cases.
8 min readRead article →
Client feedback
Trusted collaboration, clearly delivered
Approved client reviews will appear here.
Available for selected projects
Need a clearer product experience or a website ready to work harder?
Share your goals, budget range and desired timeline. I normally reply within one working day.