Bisacom
Shipped product · Product + front-end
Ma Adjo’s Kitchen
Designed and built a responsive ordering and catering experience from UX/UI through reusable components, CMS delivery and production deployment.
Shipped client product · Next.js + Sanity
Product Designer + Design Engineer · Norwich, UK
I design products that move from Figma to production.
AI products, SaaS workflows, brand systems and responsive interfaces — designed with visual craft and grounded in React/Next.js implementation.
Shipped productsBrand + product designFigma + React/Next.jsOpen to Product Designer & Design Engineer opportunities
Shipped product experience
Real client delivery alongside deeper product case studies.
AI + complex workflows
Interaction design for AI-assisted and multi-state product experiences.
Brand + product + code
Visual systems backed by design-system and front-end fluency.
Selected work
Product, AI, SaaS and brand work — with delivery behind the pixels.
A focused set showing shipped work, complex interaction design, motion thinking and brand-system capability.
AI product · Mobile UX/UI
Mobile Mechanic
An AI-assisted roadside-help experience designed around fast requests, mechanic matching, trust, recovery and low-cognitive-load interaction under pressure.
End-to-end UX, design system + motion prototype
B2B SaaS · Complex workflow
ShiftFlow
A role-based workforce flow that moves from unexpected absence to eligible staff matching, confirmed cover, rota updates and team notification.
Research-led product concept · Multi-state UX
Motion & interaction
I design how products behave, not only how they look.
A short interaction study from Mobile Mechanic showing system feedback from request confirmation through mechanic matching and live tracking.
View the full Mobile Mechanic case study
12s looping interaction study
About
A visual designer who grew into product design and design engineering.
I’m Bismark Apenkwah, a Product Designer and Design Engineer based in Norwich, UK. My foundation is in graphic design and brand identity, where I learned to think carefully about visual hierarchy, typography, colour, composition and how a brand should feel across every touchpoint. I now bring that visual discipline into product design — shaping user flows, interfaces and design systems — and into front-end implementation with React and Next.js.
That combination lets me work across the full path from idea to interface: understanding the problem, designing the experience in Figma, building reusable UI patterns and carrying the intent into production. For product teams, that means a designer who understands implementation constraints; for clients, it means brand-aware digital experiences that are coherent, usable and ready to ship.
Product design
Research, information architecture, flows, interaction states and usability decisions.
Graphic & brand design
Visual identity, typography, colour, composition and brand consistency across digital touchpoints.
Design systems
Reusable components, responsive states, accessibility considerations and scalable interface patterns.
Design engineering
Figma-to-code workflows grounded in React, Next.js, TypeScript and implementation feasibility.
My process
A clear path from uncertainty to delivery
01
Discover
Understand users, goals and constraints.
02
Define
Turn evidence into a focused problem.
03
Design
Explore, prototype and refine.
04
Build
Create scalable production UI.
05
Deliver
Test, document and support launch.
Core capabilities
Product, brand and code — connected by one system
Product Strategy & UX
- Discovery & requirements
- Problem framing
- UX research
- Information architecture
- Complex user flows
- Usability testing
UI, Motion & Systems
- Responsive UI design
- Interaction states
- Motion-aware prototyping
- Component systems
- Auto Layout & variants
- Accessible design
Brand & Visual Systems
- Identity direction
- Typography & colour
- Visual hierarchy
- Brand consistency
- Digital applications
- Adobe Creative Cloud
Design Engineering
- React
- Next.js
- TypeScript
- Tailwind CSS
- Git & GitHub
- Sanity + Vercel
Insights
Practical thinking for better digital products
UX, product design and SaaS guidance for startups and small businesses.
UX for Business
5 UX Problems That Cost Small Businesses Enquiries
Five common website UX problems that quietly reduce enquiries, plus practical ways small businesses can remove friction and improve conversion.
6 min readRead article →
Product Design
How to Choose a Product Designer in Norwich
A practical guide for businesses and startups choosing a Product Designer, from portfolio quality and UX thinking to communication and technical awareness.
7 min readRead article →
SaaS Design
What Makes a Good SaaS UX/UI Design?
Ten principles behind effective SaaS experiences, including information architecture, role-based journeys, accessibility, system feedback and edge cases.
8 min readRead article →
Now available · Paperback + Kindle
From Beginner to Hired
A practical Product Design career playbook for building your portfolio, using AI responsibly, preparing for interviews and landing your first UX/UI role.
Client feedback
Trusted collaboration, clearly delivered
Approved client reviews will appear here.
Open to full-time Product Design opportunities
Looking for a Product Designer who can work across product, brand and implementation?
I’m available for full-time remote Product Design and Design Engineering roles, with immediate availability from the UK. If you’re building AI, SaaS or digital products and need someone who can bridge Figma and production, let’s talk.